Showing posts with label crowd sourced market research. Show all posts
Showing posts with label crowd sourced market research. Show all posts

30 December 2016

Crowd sourced market research

#1 
Social media is a fabulous market research tool. You have many friends, and potentially the entire user base, to ask questions of. So I boldly decided to ask a question before going to print.

After I finished a first draft of the cover copy and design, I posted it on my Facebook page and asked my friends if they would be enticed by the front cover to pick the book up if they saw it on the shelf. Furthermore, I asked if the back cover description would make them want to read it.