Showing posts with label back cover copy. Show all posts
Showing posts with label back cover copy. Show all posts

30 December 2016

Crowd sourced market research

#1 
Social media is a fabulous market research tool. You have many friends, and potentially the entire user base, to ask questions of. So I boldly decided to ask a question before going to print.

After I finished a first draft of the cover copy and design, I posted it on my Facebook page and asked my friends if they would be enticed by the front cover to pick the book up if they saw it on the shelf. Furthermore, I asked if the back cover description would make them want to read it.


24 January 2016

Back cover blurb

We have the opportunity to promote our books at upcoming conferences at which we are speaking. So I had to stop everything and write the promotional copy for the novel I am editing under duress to finish quickly.  
This is critical. Crafting the back cover copy is almost more important than writing the book itself. It's what's going to make someone pick up the book and decide to read it. Isn't that the point of writing a book?  Then back cover copy must be the most compelling part. Fortunately, my background in copywriting is coming into good use. 
What do you think?  Would it make you want to read the book?