We have the opportunity to promote our books at upcoming conferences at which we are speaking. So I had to stop everything and write the promotional copy for the novel I am editing under duress to finish quickly.
This is critical. Crafting the back cover copy is almost more important than writing the book itself. It's what's going to make someone pick up the book and decide to read it. Isn't that the point of writing a book? Then back cover copy must be the most compelling part. Fortunately, my background in copywriting is coming into good use.
What do you think? Would it make you want to read the book?